Wise said the T-shirt depicts "an unfounded, negative stereotype of West Virginia."
"I write to you today to demand that you immediately remove this item from your stores and your print and online catalogues," Wise wrote. "In addition, these shirts must be destroyed at once to avoid any possibility of resale and proof be given thereof."
Abercrombie & Fitch spokesman Tom Lennox declined to say whether the New Albany, Ohio-based company would comply with the governor's request. He said the T-shirt, which features the slogan on an outline of the state, has been selling well at $22.50.
"We love West Virginia. We love California, Florida, Connecticut, Hawaii and Nebraska too. Abercrombie & Fitch was born and raised in the USA, and we honor all 50 states in the union," Lennox said.
I wonder if he should've asked for a share of the profits instead.