Javert Rovinski, on May 3 2004, 07:27 PM, said:
John Kerry's inability to get good ads out after all this time has mystified me.
It looks like he's turning that around.
I can't really say "good" or "bad" with ads since I don't usually feel
one way or the other myself. But I do notice styles, and the interesting thing here is that his previous ads looked and sounded like ads by and for a Democrat, while these look and sound like ads by and for a Republican. (In fact, if a Republican had done them, it would be so typical it might be an embarassment or an easy target for Democrats to criticize, playing right into their stereotypes of Republicans.) I guess he figures he's rounded up as many left-wing extremists as he can and now it's time to try for "the center".
They're also avoiding the trap of overusing Vietnam; it's mentioned, but not gratuitiously.
Maybe you copied the wrong link here and this comment is about some other ads that aren't at those links!?! Or maybe they changed the webpage on you... in the two ads I saw, it took 26 out of 60 seconds both times before they mentioned anything else BUT his military career, and in the first one they didn't even switch away immediately but spent about the next 10-15 seconds blending that with his political career under the umbrella concept of "service". Half of the overall ad time being spent on one thing (with his voting record/agenda taking up maybe a sixth of the total) isn't a "mention"; it's the establishment of a theme. (...Especially if Bush was "trying to use 9/11 and the heroes of the day" by putting in a couple of clips totalling a fraction of a second.)