According to the Bloomberg story, most food in the U.K. is not taxable. The national tax office, however, had argued that Procter & Gamble’s Pringles fall into a category of taxable food for potato chips “and similar products made from the potato, or from potato flour, or from potato starch.”
But at a hearing in May, P&G’s lawyers claimed that Pringles don’t look, feel or taste like a regular potato chip (you’d get no argument from us on that). The lawyers also claimed the snack isn’t made like a chip since it is cooked from baked dough, not potato slices. According to the judgment, P&G’s lawyers had argued that potato chips “give a sharply crunchy sensation under the tooth and have to be broken down into jagged pieces when chewed.” A Pringle, they continued “is totally different . . . a Pringle is designed to melt down on the tongue.”
The tax court agreed, though it didn’t address what Pringles are.
Anybody have a fevor for the flavor for a Pringle now?