but putting here because it's a product, but this story is about the trend, the social of it, and current
and recent events, than products..
http://www.bbc.co.uk...gazine-17101768
most of this I had not read before, so this can have a post copy in the things I learned this week deal

nahh- but all the same..
' Indigo doesn't penetrate the cotton yarn like other dyes but sits on the outside of each thread. These molecules chip off over time, causing the fabric to fade and wear in a unique way.
"Why did it sell?" asks Trynka. "Because the denim changed as it aged and the way it wore reflected people's lives."
Because of its fading quality, denim was sold raw - unwashed and untreated - and by the beginning of the 20th Century workers began to realise they could shrink the trousers to a more comfortable fit.
Not only were they more durable but each pair of jeans began to tell the story of the worker and his work.
'
' "Jeans are the most personal thing you can wear," says Miller. "They wear to the body."
But the initial explosion of denim into the world of casualwear had more to do with what jeans had come to symbolise'
and more, much more,
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