Sign In
Register
Help
Quote
It’s rarely a good sign when a new show that's still short of a full-season pickup gets bumped from a prime mid-week slot to the graveyard that is Friday night. But for CBS’s “Close to Home” it may be the move that saves the series from cancellation.
Last week, CBS swapped “Home” with Friday's “Threshold,” moving "Home" from 10 p.m. Tuesday to Friday at 9. It was billed as a temporary maneuver to see whether the switch would invigorate one or both of the two fading shows.
Look for that move to be permanent.
In its first night in its new Friday timeslot, “Home” averaged a 3.2 18-49 rating, up 10 percent from the 2.9 it averaged in its old timeslot. More important, it held onto 98 percent of hit lead-in “Ghost Whisperer’s” audience, drawing 4.18 million 18-49s. Among total viewers, “Home” actually outpaced “Whisperer,” averaging 11.9 million versus the latter’s 11.4 million.
“Home” also dramatically outpaced “Threshold's” performance in that timeslot. Since its premiere, that show had averaged a 2.3 18-49 rating and lost much of “Whisperer’s” lead-in. In the week prior to the scheduling move, “Threshold” averaged a 2.5 18-49 rating, down 31 percent from “Whisperer’s” 3.6.
In terms of compatibility, "‘Home’ is a far better fit with the ‘Whisperer’ lead-in because they attract the same audience—older women," says Jordan Breslow, director of broadcast research at MediaCom. “If ‘Home’ can maintain these levels, it will be an improvement on the entire night for CBS.”
Media people don’t anticipate a dropoff, and they expect CBS to make the move permanent within the next week or so.
In the case of "Threshold," its first airing in the new timeslot is next week, so it can't be said how well it will do. But in terms of compatibility, it is better fit with Tuesday's "NCIS" and "Amazing Race" with their stronger male following, says Bill Carroll, director of programming at Katz Television Group. “It also makes [the show] counter-programming to ‘Boston Legal’ and ‘Law & Order: SVU.’”
Last week, CBS swapped “Home” with Friday's “Threshold,” moving "Home" from 10 p.m. Tuesday to Friday at 9. It was billed as a temporary maneuver to see whether the switch would invigorate one or both of the two fading shows.
Look for that move to be permanent.
In its first night in its new Friday timeslot, “Home” averaged a 3.2 18-49 rating, up 10 percent from the 2.9 it averaged in its old timeslot. More important, it held onto 98 percent of hit lead-in “Ghost Whisperer’s” audience, drawing 4.18 million 18-49s. Among total viewers, “Home” actually outpaced “Whisperer,” averaging 11.9 million versus the latter’s 11.4 million.
“Home” also dramatically outpaced “Threshold's” performance in that timeslot. Since its premiere, that show had averaged a 2.3 18-49 rating and lost much of “Whisperer’s” lead-in. In the week prior to the scheduling move, “Threshold” averaged a 2.5 18-49 rating, down 31 percent from “Whisperer’s” 3.6.
In terms of compatibility, "‘Home’ is a far better fit with the ‘Whisperer’ lead-in because they attract the same audience—older women," says Jordan Breslow, director of broadcast research at MediaCom. “If ‘Home’ can maintain these levels, it will be an improvement on the entire night for CBS.”
Media people don’t anticipate a dropoff, and they expect CBS to make the move permanent within the next week or so.
In the case of "Threshold," its first airing in the new timeslot is next week, so it can't be said how well it will do. But in terms of compatibility, it is better fit with Tuesday's "NCIS" and "Amazing Race" with their stronger male following, says Bill Carroll, director of programming at Katz Television Group. “It also makes [the show] counter-programming to ‘Boston Legal’ and ‘Law & Order: SVU.’”
Timeslot switcheroo boosts the CBS drama
So, next Tuesday will determine whether Threshold can make it through the entire season...Let's hope it has similar success on it's new night.
This post has been edited by cylkoth: 16 November 2005 - 05:08 PM
Top
MultiQuote
